Leveraging social identity and interests to deliver campaigns which impact your bottom line.
Paid Social Marketing
As our consumption of web content has moved to a social first model, advertising methods have evolved to allow for ever-increasing levels of brand engagement within social networks.
We help our clients adapt to this ever changing environment. Encouraging take up of new ways to communicate with customers, wherever they may be within the purchase funnel.
Paid social campaigns are organised according to their purpose. Whether its re-engaging lapsed customers, seeking new prospects or rewarding loyalty, we forensically dissect the potential audience.
Only by understanding your audiences social purpose, combined with their commercial need, can we create social experiences which communicate effectively.
Working with our clients assets, we repurpose imagery and tag lines to operate within a high impact, low attention environment. New formats are trialled and then assimilated into standard practice, from instant experience ads to creative use of video. Product feeds are mined for high value call-outs and dynamically presented to our clients customers once they are in-market.
Layering segmented data from social networks into our proprietary data studio report formats allows us to accurately compare the results of our clients campaigns against other activity. Presenting this data in a way that clients can understand and digest allows us to turn actionable insights into campaign success.